Flourish Over 50 is a community of women connecting with each other for support, inspiration and information as they begin the best chapter of their lives. For most women, turning 50 is a major milestone, a time for personal reflection and the beginning of a time of rediscovery. Life after 50 is a time when women can take care of their own needs, allowing them to reinvent their lives for something new and fulfilling.
Recent statistics show that:
- Baby Boomer women, those born between 1946 and 1964, are the largest demographic segment of the population; one of every five adults is a woman over 50
- Women influence 87% of the $2.1 trillion in consumer goods purchased yearly
- 21 million women a week participate in reading and posting to blog sites
- 80% of those women have purchased a product based upon a blog recommendation
- A Wall Street Journal study recently showed that 24% of women are shopping online weekly, up from 10% in 2008
Flourish Over 50 has a two-fold approach to reaching the “women over 50” market:
- Online
- A website that provides information on a range of relevant subjects, including health and fitness, menopause, style and caring for aging parents.
- A membership section that includes a discussion forum will allow women to connect on a variety of topics to exchange information and encouragement in a conversational format. Members have their own personal pages for blogging and sharing personal news.
- In Person
- Local Flourish Over 50 communities encourage new friendships and support among women over 50.
- Sponsored events provide a social setting for women to connect and learn about things that will help them thrive as they enjoy this stage of life.
Advertisers on the Flourish Over 50 website are carefully selected to provide the greatest benefits to our communities. A multi-tiered schedule allows both large and small businesses the opportunities to reach a dynamic group of women who are internet savvy and discriminating in their purchases. The various levels may include a banner or a sidebar ad, event sponsorships, and listing on the “Let’s Go Shopping” page of the website.
Interested in affordably reaching this major market through Flourish Over 50? Click here for more information.
